She was one of the first South African beauty vloggers on YouTube and inspires plebs and celebs with her witty makeup, fitness and lifestyle videos.
Marlize, A.K.A. Kandy started her YouTube channel in 2012. You’d think that any YouTube celeb must have had at least one viral video that made them famous, but in this case, Kandy Kane Makeup became popular over time, which makes it so much more authentic.
Not really. People want to watch a fun, uplifting, inspirational video. It is only after I’ve started to be myself in my videos that people really started following me. Acting is a no-no for YouTube. You want to share your personality with the people watching your videos that they can get to know you on a personal level.
My husband (@kandysman) and I recently uploaded a video on YouTube – Budget Mukbang – on which we talk about intimate things like sex, which Afrikaans people never really talk about. The response was amazing. That type of videos always do well and Mukbang is quite a big thing on YouTube now. It’s when you eat food while you’re talking and filming. Makeup-wise, my foundation testing tutorials also do very well.
Urban Decay’s All Nighter Setting Spray is definitely my be all and end all. Lashes also. You won’t often see me without lash extensions or strip lashes. And then a good brow product like Ka-BROW from Benefit.
I’ve always loved makeup and researched the topic from the age of 15 already. I was always labelled as a “poppie” because I liked makeup so much. But, I was academically quite strong and did not really want to go into beauty as a profession. I wanted to climb the corporate ladder. Makeup was always just a hobby until it started to become big.
Invest in a primer, foundation, a pallet (Urban Decay has a pallet that includes a bronzer, blush and highlighter in one), a brow product (pencil, powder or Benefit’s Ka-BROW), mascara and eyeshadow. An eyeshadow base is also a good idea, as it will keep your eyeshadow fixed, as well as setting spray and something for your lips.
Consistency and hard work. I don’t think people really understand that it is a full-time job. To film a video often takes me about three hours. The editing can also take up to five hours!